Caroline Long
Projects
Free Union Country School Booklet
Editorial direction • copywriting
Working in tandem with the project designer, I directed and wrote a promotional booklet for a progressive primary school, tailoring the format and tone to the school's fresh, familial approach.
U.S. Postal Service Short Film
Editorial direction • interview hosting
I collaborated with the project videographer to conceptualize and produce a short clip marketing a new Forever stamp. The goal: spotlight the star talent behind USPS stamp production.
Contemporary Ceramics Site Strategy
Content strategy • editorial direction
Consulting with the organization's business leader, I came up with a clear, concise content strategy that brought valuable and previously un-digitized content online. The site also prioritizes the gallery's rich catalog of images.
5280 Home Magazine Special Feature
Writing • editing
I was contracted by Denver's premier city publication to interview 14 design professionals and write profiles for the magazine's anticipated annual "Top Denver Design" feature.
5280 Home Magazine Feature
Writing
I wrote a feature about a young family's home renovation, bringing personality to an oftentimes tired format (home-design narratives).
U.S. Postal Service Booklet
Editorial direction • research • writing
I directed the content of a collectible booklet using short stories and creative vignettes to tell the story of an historic stamp misprint. I researched and wrote the content and iterated with the graphic designer to marry the visuals and copy.
U.S. Postal Service Mailer
Editorial direction • copywriting
I helped envision a new direct-mail piece for the USPS to showcase stamps for everyday correspondence. My role involved structuring the content, doing the copywriting, and coordinating with the visual team.
Selamta Magazine Feature
Writing
I pitched, researched, and wrote a feature story on London's thriving scene of "pop-up" dining and retail, published in the in-flight magazine of Ethiopian Airlines.
Green Building & Design Magazine Feature
Writing
I researched and wrote a profile about a style-forward office design company for the green building industry's trade magazine.
