Caroline Long
Resume
Work
Experience
2018 - Present
Marketing Coordinator
Craft Potters Association
London, England (and remote)
Develop persuasive marketing materials, including ads, emails, print, and event collateral, for a prominent central London ceramics gallery and potters' cooperative.
Project-managed the creation of a new brand identity and website architecture for the gallery.
2016 - 2018
Freelance Writer
Remote
Wrote and edited concise, personable content (print and digital) for publications and creative agencies. Specialties included interior design, architecture, maker culture, the arts, lifestyle, and travel.
2013 - 2016
Editor & Copywriter
Journey Group
Charlottesville, VA
Developed content for magazines, annual reports, websites, and email campaigns for clients such as the U.S. Postal Service, University of Virginia, and The Salvation Army.
Managed a high-profile online magazine for the USPS, finding creative and unconventional ways to tell the stories behind stamps.
2008 - 2013
Senior Editor
Colorado Homes and Mountain Living magazines
Originated, wrote, and edited content for every issue of both design-and-lifestyle publications, including tip-driven pieces, designer profiles, and long-form features.
Wrote weekly email newsletters and social content and published all web content.
Education
2003 - 2007
University of Virginia
B.A. English Language & Literature
Skills
& Expertise
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Copywriting and long-form
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Editorial strategy
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Editing for grammar, style, and narrative
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Web content development
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Experience with Mailchimp, Campaign Monitor, Wordpress, Drupal, InDesign